Saas Overhaul

Background

Process

Discovery

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Saas Overhaul

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

Conclusion

Whether you're designing a new feature, this principle resonates.